Personally, and this is probably my mother’s fault, I like to know all the small details. When I go to the supermarket I check all the apples for bruises. When I drop one—which is bound to happen when you’re as ruthless as I am—I make sure that I put it back so that the light falls on it in such a way as to trick even myself (this technique has frequently been my down-fall for the last five years; always catches me out!) So I want to know all the little things, which is why the following post pleased me.

It’s not often you hear about all the little things in business, is it? No, usually it’s all the big things you hear about: the deals, the market shares, the changes in ownership. Enigin aren’t like that, they appreciate their staff and want the customer to know that although they are a machine, they are a machine which is open for inspection. They want people to understand what it is they do so they can benefit and use that information in furthering their own business, rather than confusing people to the point that they simply hand over their money and that’s that.

The small details also serve another purpose: you can associate with them. The aforementioned post is all about moving offices for example. That’s something we’re all familiar with. Because of that there’s some kind of a connection there between the business and the customer. That’s something that we need more of. It might help redefine the way people view business, and get rid of that awful filo-fax owning image.