Fried Chicken Revolution
Perfect Fried Chicken. Dallas Fried Chicken. Master Fried Chicken. Tennessee Fried Chicken. Dixie Fried Chicken. The list is endless, and something unique amongst the British urban landscape - The Fried Chicken Shop. Most often halal, rarely over £3 and usually open late into the night, it has become the staple diet of young men and of many young women across London. Be it the shift worker, the party goer or the church baptist, fried chicken and chips, with a side of ribs and a diet cola provides a tasty and filling snack with low prices to match. Now that winter draws near, the fluorescent lights of these restaurants provide a comforting glow that promises hot food, quick and easy.
Ten years ago, these didn’t exist. There were a couple of kebab houses. The odd pizzeria and burger bar. But most fast food in London was provided by McDonald's, Burger King and what was then, Kentucky Fried Chicken. Pizza Hut was an expensive treat and the majority of readily available ethnic food in the capital was the Chinese takeaway or the Curry House, a step-up from fast food. So how, against the backdrop of Fast Food Nation has the chicken house become a staple across the Capital?
The big American corporations have not expanded like this. In fact the tales of woe that have followed the giants such as McDonald's have been rarely been out of the news. And it isn’t as if fried chicken is any healthier than a hamburger. Also, the chain formerly known as ‘Kentucky’ have not expanded at all in London. So, what has been the success behind PFC, DFC, MFC, TFC and all the other FC’s?
It’s probably been twofold. Being almost always Halal, the fried chicken shop has opened itself to a previously untapped market, the Muslims. Secondly and just as important for survival, they provide filling food for the same price or cheaper than their rivals. While the big players are now charging up to £4 for something that still leaves you hungry, the Fried Chicken Revolution has allowed the ordinary Londoner to be filled up for less than the price of a train ticket. It’s not our diets that have improved, just the change in our wallets. Finally we seem to be progressing with the site.Grena has completely re-designed the perlane clinic part